Advanced Social Media - Brisbane
So you've set up your organisational Twitter account and Facebook page, but now what? This workshop will assist you to take social media for business to the next level: developing your social media strategy, online content production and social distribution, measurement and more.
This session is presented in a practical learning format: live online demonstrations in an interactive class setting limited to 22 people. A Certificate of Training is provided.
Who it's for
Organisations wanting to squeeze more value from their existing social media initiatives, as well as examine new platform options.
Who it's not for
Intermediate to advanced. It is assumed you are using Facebook and Twitter in a business context already.
Program Download Program PDF (1MB)
Identify Social Media Objectives
Utilise a 7-point framework to identify your organisation’s social media objectives: customer relations, crisis management, corporate reputation (thought leadership), event coverage, marketing and sales, advocacy and recruitment.
Selecting Social Media Platforms
Formulate a ‘hub and spoke’ promotional strategy incorporating your key social media platforms and website.
Develop Your Online Content and Publishing Schedule
Key aspects to tailoring a publishing schedule; native posting and cross-promoting content across platforms; and original vs. curated content.
How to use Hootsuite to pre-schedule posts and monitor engagement across multiple social media platforms at once.
Google Analytics for Social Media
Tracking social media derived leads and website site conversions with Google Analytics’ advanced segments.
Building consistent branding touch-points across all social media platform wallpapers, cover images and logos.
Increasing likes; boosting post visibility; improving engagement rates; running effective promoted posts, offers, and advertising; understanding Facebook’s competition rules; incorporating rich media within posts; and building a historical timeline for your organisation.
Growing your following; marketing benefits of creating lists; hash-tag strategies; capturing specific tweets as customer testimonials; promoted tweets; and embedding rich media.
Social Media Share Buttons
Which share buttons to use, where to place them, and how they work: Twitter Tweet, Facebook Like, Pinterest Pin-It, Google +1, and LinkedIn Share.
LinkedIn Company Pages
Establishing and branding your company profile; associating employee LinkedIn profiles with your page; publishing business content; posting job positions; highlighting your key products and services.
Blogging for Business
Business blogging objectives; blog platform options; website integration; comment moderation; subject categories; and hosting guest bloggers or being a guest blogger.
Engaging with bloggers to create successful commercial relationships; benefits of blogger outreach versus traditional media; varying partnership models to promote your brand with their audience; and what you need to know to choose the right bloggers for your campaigns.
Claiming Google Authorship for your online content.
Profiling your product images through this beautiful social sharing and curation platform.
Guest Co-Presenter - Gaynor Alder
Gaynor Alder is the Editor-in-Chief of two online magazines, and is also a freelance PR Consultant and Copywriter. Gaynor manages 30 bloggers who contribute to her online publications, and is a prolific blogger herself. She will be presenting the Facebook, blogging, blogger outreach and publishing schedule components of this program.
2+ people: 50% combined
Calculated at check-out
2+ courses: 50% combined
Calculated at check-out