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Melbourne, VIC
$1,100
Inc. GST
2013
16
MAY
2 DAYS

2 Day Social Media & Internet Marketing Fast-Track - Melbourne

Two days of live demonstration, providing an in-depth view of the core social media and internet marketing platforms. First day: the big picture; second day: the detail. Both sessions are presented in a practical learning format within a small and relaxed class setting limited to 22 people.

A Certificate of Training is provided.

Who it's for

Executives, agency staff, consultants or business owners with direct set-up and online implementation responsibilities, either within an organisation or on behalf of a client.

Who it's not for

Businesses seeking to generate some easy revenue by spruiking their goods or services via social media.

Program Download Program PDF

DAY 1

Social Media For Business

    • TWITTER as a marketing and PR tool – how to use it for customer relations, crisis management, corporate reputation, event coverage, product promotions & sales, or issue advocacy.
    • Manage your business FACEBOOK presence – setting up brand pages, moderating comments, and building your community.
    • Create a 7-point BLOGGING strategy for your business – who in your organisation should be blogging, what, how often and why.
    • Online video and YOUTUBE – a must-include within any online marketing or communications strategy.
    • Use LINKEDIN to find and connect with your industry network; create a professional company page for your organisation.

 

Online Content Marketing

    • Position your organisation as a THOUGHT LEADER or subject matter expert within your industry sector.
    • Enhance your BRAND’S REPUTATION and increase sales leads by educating your potential customers or clients with layers of relevant online content.

 

Website Optimisation & Measurement

    • CONTENT MANAGEMENT SYSTEM (CMS) basics. Save money and time by managing your own website content - no technical or coding experience required.
    • Tap into unpaid SEARCH MARKETING - put your web pages high onto the page 1 search results of Google and other search engines using market segmentation mapping.
    • Set-up GOOGLE ANALYTICS for your website to measure and report on the effectiveness of your online marketing and communications campaigns - including social media sourced traffic.

 

DAY 2

Social Media Touch-Points

    • Apply STRONG BRANDING and background imagery to organisational social media platforms: Facebook, Twitter, Google+ and YouTube.
    • Position SOCIAL MEDIA SHARE BUTTONS onto website pages to increase the reach of organisational online content - choose from Facebook Like, Google +1, Twitter Tweet, LinkedIn Share and Pinterest Pin It buttons.
    • Take advantage of the prevalence of MOBILE SOCIAL MEDIA to encourage event and brand name tagging of updates, images and videos at public events and within physical retail environments – includes apps from Instagram, Foursquare, Twitter and Facebook.
    • Use VISUALLY FOCUSSED SOCIAL MEDIA such as Instagram, Pinterest and Tumblr to seed quality imagery related to branded products, people and public events.

 

Monitoring & Online Reviews Management

    • Automate an ONLINE MONITORING process for brand name mentions.
    • Manage positive, negative and fake ONLINE REVIEWS on the major review sites.

 

Website Enhancements

    • Run a 25-point HEALTH CHECK on any website.
    • Set up ADVANCED GOOGLE ANALYTICS reporting for conversion goals, event tracking and defined visitor segments.

Also Good to Know

    • Ride the ONLINE VIDEO MARKETING wave using YouTube and its expanding suite of video enhancement features.
    • Generate QR (QUICK RESPONSE) codes for off-line marketing and customer support materials.
    • Claim and optimise any Google+ Local business listing for heightened local search visibility. 
    • Identify and report on RISING ONLINE INTEREST TRENDS within specific industry sectors.

Image source: **tWo pInK pOSsuMs**

Workshop Facilitator

Tim Martin
Tim Martin
net101 Founder & Principal Trainer

Tim Martin, net101 founder and principal trainer is a social media specialist and educator.

Read more...

Group Discount

2+ people: 30% combined

Calculated at check-out

or

Multi-Course Discount

2+ courses: 30% combined

Calculated at check-out