You’re outsourcing too much. You’ve made, and are making, unnecessary payments to others for those simple tasks which you need performed repeatedly. You know the sort: basic image manipulation for a branded social media banner or post; adding, amending or deleting content from your website; analytics reporting (to name just a few). It seems like an easy out but it’s counter-productive for both you and your business:
It’s a mystery
It looks complicated and it’s not. Because of your triple-digital IQ and open mind we can teach you how do all of this stuff within minutes or hours – with the same ease your consultant/ agency learnt how to do it. Better still, get your agency to show you how any of it’s done next time rather than getting them to parachute it into you directly.
No feel for the tools
“But you never asked us for that.” You’ll hear that after discovering a new tool, application or process all by yourself and then asking your agency why they never offered it to you as an option. When you play with the tools yourself you get a feel for them and their wider application (because you don’t know what you don’t know).
Life in the slow lane
In the time it takes to communicate your requirement you could have done it yourself (really). And get it the way you wanted it the first time before your brief was misinterpreted.
Lots of little costs = one big cost. One day you’ll announce “Let’s cut this big cost.” i.e. axe this consultant/ agency. Then a bunch of small but important things will stop getting done because neither you or anyone else internally knows how to do any of it (most of the internet’s stale websites have gone down this path).
The fun police
Don’t be your own fun police. Get hands-on with the tools – YOU’LL LIKE IT. You may even decide to set up your own consultancy once you work out how simple it is, how much fun it can be, and how many people are willing to pay easy coin to get others to do it for them.