Social media share, like, connect and follow buttons are mushrooming – if you have a website or blog, get them aligned to your advantage.
Unlike the first gen of share and bookmarking buttons/ chicklets of a few years back, the new breed are integrated with the big social media platforms, and in some instances with Google and Bing search. Furthermore, they are able to provide measurement on the social media influenced traffic which moves through your web properties.
Other reporting features include referral and engagement data for your online content. To bring a little social media functionality to a webpage near you requires the simple copy and paste of a snippet of code (I’ve talked about the non-technical marketing requirement of copying and pasting code in a previous post).
Here’s the rat pack of social media buttons to be paying attention to, what they do, and how to grab them. The buttons on this page are all live, so feel free to test them out…
Love or hate Facebook, there’s no denying its deep reach across the web, making this button a ‘can’t ignore’. If a visitor to a webpage who’s logged into Facebook clicks on FB Like button, the page URL is posted onto their FB wall; this in turn appears on their friend’s news feeds. The post serves as both a friend recommendation, and provides a link back to a page and to whatever was liked on that page.
The Like button doesn’t have to pertain to the page the button is actually on. For example, you could have multiple items or products on a page, each one with its own Like button, but associated with the specific page where the particular content item or product is featured.
You can embed your Facebook Like buttons with or with count indicators, and in different sizes. Create you own here.
Microsoft’s Bing search engine integrates various FB social graph data into its search results, including an indication of the webpages your friends have liked. See the guy from Bing talk about this in a short video here.
Facebook have recently released their impressive Website Analytics. Once your website or blog is verified you can pull aggregated data for people who have interacted with any of your embedded FB functionality such as like buttons or comment boxes. You can also track data for people who have arrived on your website or blog via external FB links – from FB itself or other webpages hosting FB like buttons or widgets.
+1 is Google’s new social media play. It works in a similar way to the Facebook like button, but draws personal profile data from your Google Profile instead of your Facebook profile. If you don’t have a Google Profile, you can get one here. To see an example of one, this is mine.
Instead of Liking a webpage as you would with Facebook, those with a Google account can tag online content items and products as being +1’ed. Google pulls your social connection information from any of their platforms that you are registered with and share with others, such as Groups or Buzz. Google has also started integrating +1’s into its search results, including indication of any webpages your Google connections have +1’ed.
It’s likely that Google will integrate +1’ed reporting with its own analytics and your web properties that have GA is installed.
You can embed your +1 buttons with or without count indicators, and in different sizes. Create you own here.
For the professional set, Facebook’s Like button is too trivial for most – and it’s more likely that an executive would be logged into their LinkedIn account at work, and not Facebook. LinkedIn’s Share button sends a summary of page information, a thumbnail image from the page, and a webpage link to the person’s LinkedIn updates wall in the form of a status update.
You can embed your LinkedIn share buttons with or without count indicators. Create you own here.
A visitor to a webpage who is logged into Twitter and clicks on a Tweet button will send a summary of webpage information and a shortened page URL to their Twitter account (the user gets an opportunity to customise the tweet before posting it).
Google has also started integrating shared Tweets into its search results, including indication of any webpages your Twitter connections have shared.
You can embed your Tweet buttons with or without count indicators. Create you own here.
This button enables visitors to your webpages to follow you, or any designated account on Twitter, without actually having to visit Twitter – assuming they’re already logged into their Twitter account.
Create your own buttons here.