Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very quickly and then sang and danced all day because they were lazy. The third little pig worked hard all day and built his business brand online from a website and a blog. He then filled them with the richest of content, and reinforced both with analytics.
The big bad wolf tried to huff and puff and blow the house down, but he could not. He kept trying for hours but the house was very strong and the little pigs were safe inside. He tried to enter through the chimney but the third little pig boiled a big pot of analytic insights and kept it below the chimney. The wolf fell into it and died, just as the data had predicted.
The two little pigs now felt sorry for having been so lazy. They too built their business brands online with strong websites and blogs and lived happily ever after.