3 Little Pigs Redux

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Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very quickly and then sang and danced all day because they were lazy. The third little pig worked hard all day and built his business brand online from a website and a blog. He then filled them with the richest of content, and reinforced both with analytics.

A big bad wolf saw the two little pigs while they danced and played and thought, “What juicy tender meals they will make!” He chased the two pigs and they ran and hid in their houses. The big bad wolf went to the first house and huffed and puffed and blew the house down in minutes, for the pig had maxed-out his credit card to pay for his ads. The frightened little pig ran to the second pig’s house that was made of social media. The big bad wolf now came to this house and huffed and puffed and blew the house down in hardly any time, for it was wasn’t really the little pig’s house at all – it was owned by a third-party corporation located in America, and the terms of use had changed earlier that afternoon. Now, the two little pigs were terrified and ran to the third pig’s house that was made of the reinforced website and blog.

The big bad wolf tried to huff and puff and blow the house down, but he could not. He kept trying for hours but the house was very strong and the little pigs were safe inside. He tried to enter through the chimney but the third little pig boiled a big pot of analytic insights and kept it below the chimney. The wolf fell into it and died, just as the data had predicted.

The two little pigs now felt sorry for having been so lazy. They too built their business brands online with strong websites and blogs and lived happily ever after.

 



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