Online Content Publication and Market Alignment Steps

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Positioning your website content to take full advantage of organic search and the ‘long-tail’ is a smart business investment –  the continual addition of quality content over time is the recommended approach. Here are the 3 steps:

1. Realignment
Enhance existing web pages with fuller product or service level detail, e.g. specs, geographies. Align page headings, meta titles & descriptions. Insert aligned ‘alt text’ to all images

2. Micro-Segmentation
Identify exiting web pages containing more than one key market concept and break each into a separate page. Begin the process of publishing new pages that are targeted at specific micro-segments (use ‘buyer personas’)

3.Content Marketing
Inform and empower your marketplace by publishing layer upon layer of quality information via the website and/or a blog

 

 



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