Israel Defense Forces (IDF), Propaganda and Social Media


The Israel Defense Forces (IDF) take their social media seriously. Very seriously.

As a nation on a virtual war footing the Israelis are making the most of the communications tools of the day to stridently push their own cause while demonising the enemy. Nothing new there. During WW1 Norman Lindsay proved himself the master of the evocative with his series of recruitment posters – they were positioned to evoke an emotional response in young men, rousing fear and hatred of a dehumanised foe: 

DESTROY THIS MAD BRUTE. ENLIST

 

 

Social media is the new battleground for hearts and minds, moving the message from street posts to status posts. For the IDF, Twitter and Facebook are their  two main engagement platforms, with a lesser presence on YouTube and Pinterest.

Here’s a taste…

 

Facebook
330,000 likes www.facebook.com/idfonline

Sample Facebook post: “One less scumbag to worry about.” 

 

 

YouTube
1,466 subscribers www.youtube.com/channel/HC6Fg1dotZMKU 

Sample YouTube video: IDF Pinpoint Strike on Ahmed Jabari, Head of Hamas Military Wing

 

 

Twitter
214,000 Followers @IDFSpokesperson twitter.com/IDFSpokesperson

Sample Tweets: 1/2, 2/2 & will not tolerate

 

Pinterest
784 Followers, 5 Boards, 16 pins www.pinterest.com/idfonline

Sample Pin: “They’ll never even know we were there.”

 

 

 



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