7 ways to grab someone’s ATTENTION on Twitter


You can get yourself known to a wider audience on Twitter by various ways of introduction:

  1. Following – people tend to check out who their new followers are.
  2. Mentioning – use a person’s @TwitterHandle within a tweet to get their attention.
  3. Retweeting – giving visibility to somebody else’s tweet within your own community is a noble act and won’t go unnoticed.
  4. Favouring a tweet – use favourites as a form of bookmarking for yourself; the owner of the tweet is also made aware you’ve marked it as special.
  5. Add a person to a list – lists help organise Twitter accounts into group activity streams. When you add a person to a public list it’s made known to them, including the name you assigned for the list, e.g. ‘Really Cool People’!
  6. Hashtags – use recognised #hashtags to help people find your tweets around themes of common interest.
  7. Profile description – integrating important keywords into your profile description helps for internal Twitter searching and for standard Google searches.

And don’t forget to be interesting at all times – getting the attention of someone and holding it are two different things.


image by  ATENCION:


The Uptake of Internet Marketing Courses across Australia is Set to Soar in 2011

During the last several months we’ve observed a very steady rise in demand from the business community for internet marketing related courses, seminars and workshops.

We predict that 2011 is the year when the mainstream business community will get web serious. Significant additional resources will be ploughed into the hiring of new staff and the up-skilling of existing staff. As a medium term consequence, there will be less outsourcing of the core internet marketing functions.

We have identified 7 business trends that we believe are responsible for driving this wave of interest in internet marketing related training:

1. Marketers are being forced to up-skill – they’re being pressured to take greater direct responsibility for their website content, the online management of their brands, and new media platforms encompassing PR and social media. The days of the IT dept managing website content and all things internet are drawing to a close.

2. Established marketing agencies are struggling to keep up with the online play – clients are starting to question why they should pay a premium for L Plate campaign results. This is particularly true across the sub-disciplines of search marketing, i.e. website search engine optimisation, paid search, and digital asset optimisation.

3. As the importance of the internet from a lead generation/ ROI perspective steadily increases, so will the investment in human resources – there is now a strong business case for organisations to consider bringing on additional staff into newly created roles to support the Marketing Manager, e.g. Online Marketing Manager, Community Engagement Manager, Content Manager and Analytics Manager.

4. The rise and rise of social media – there is a shift away from the question of ‘should we?’ to one of ‘how should we?’ Even organisations that aren’t ready to actively participate in social media are realising that the market research or ‘listening insight’ potential of the medium is too valuable to ignore.

5. Everyday Public Relations within an online context doesn’t require an intermediary PR agency – a basic understanding of keyword discovery techniques and search engine dynamics enables any organisation to release their own costless, targeted and measurable online communications. The businesses community are just starting to get this.

6. Website Content Management Systems (CMS) are now affordable to any sized business, and more can be done with them – organisations can now easily and quickly produce, optimise and publish their own website multimedia content. Quality content production has become an important online business objective.

7. Analytics have come centre stage – cheaper, faster, user-friendly data reporting has facilitated better and more frequent decision-making. Online campaign success relies heavily on a feedback cycle of data analysis and campaign setting adjustment.

Newcomers to URL shorteners

Google, the giant of the Internet, announced a move into the realm of the small Monday: URL shorteners, which condense long Web addresses into very short ones.

Source: NY TIMES – 17/12/09

Marketers turning to social media

Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their products or services. They are lured by industry success stories showing how social media is helping to increase market share for everything from fashion labels and restaurants through to electronic gadgets.

Source: MARKETING MAG – 16/12/09

Does your business need a chief customer officer(CCO)?

A study into priorities driving marketing decisions, conducted by Vanson Bourne, has found more than two-thirds of marketers believe their organisation needs a chief customer officer (CCO).

Source: MARKETING MAG – 15/12/09

Does your company get Twitter?

In August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today (PDF) by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter.

Source: MASHABLE – 14/12/09

YouTube for media outlets

A tool to make it easy for YouTube users to submit clips that news media companies can choose to highlight.

Source: NY TIMES – 11/12/09

Marketing your business with Facebook

A growing number of businesses are making Facebook an indispensible part of hanging out their shingles.

Source: NY TIMES – 10/12/09

Is tweeting the new way of working?

BLOGGING, tweeting and the liberal use of Facebook … far from being a hindrance to getting on with the job, these might soon become a significant part of life in the public service.