Internet Marketing & Social Media Training for Professionals

Digital Marketing Courses News

Resources: Workshop Memory Stick Contents

Workshop Memory Stick Contents

 

Audio Book

‘Free: The Future of a Radical Price’ by Chris Anderson - A must read (or in this case, a must listen)

Reference Book - Social Media

A good primer covering blogging, Twitter & microblogging, social news & bookmarking, ratings & reviews, forums, social networking, and media sharing.

Videos:

  1. Tim Beerners Lee – The Next Web of Open Linked Data
  2. Seth Godin – The Tribes We Lead
  3. Seth Godin – Social Networking
  4. David Meerman Scott – The New Rules of Marketing & PR
  5. Carl Shirky - How Cellphones, Twitter & Facebook Can Make History

Podcasts:

  1. Website Content that Drives Conversions
  2. Web Marketing ROI
  3. Marketing Segmentation on the Web
  4. How to Get Website Content Done
  5. 10 Things that All Websites Should Do, Part 1
  6. 10 Things that All Websites Should Do, Part 2

Podcast (with slides)

Ten Free or Low Cost Strategies for Marketing

Papers, Policies, Studies and other Great PDF's:

  1. SEO Handbook
  2. How to Create Compelling Content (for SEO)
  3. Online Reputation Management
  4. Online Business Intelligence Tools
  5. Telstra’s Social Media Policy
  6. Google Webmaster Tools
  7. Australian Brands & Twitter
  8. A Basic Twitter Guide
  9. Rich Media Mobile Advertising – Mobile Marketing Assn
  10. Email Marketing Whitepaper (AIM)
  11. Email Marketing Metrics Benchmark Study
  12. 20 Questions  - Internet Marketing Business Checklist