Resources: Internet Marketing & Social Media Related Books
Books we've read and can recommend...
INTERNET MARKETING 'STARTER PACK'
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers - Seth Godin
Set's the ground rules for marketing on the web (or anywhere for that matter). A classic.
Amazon Reviews
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth - Ben Rigby
How to make a range of web 2.0 tools hum with very little money. Any NFP organisation wanting to raise money, awareness or members should own a copy. Amazon Reviews
The New Rules of Marketing and PR - David Meerman Scott
A GREAT social media primer & reference manual. Amazon Reviews
Read This First: The Executive's Guide to New Media-from Blogs to Social Networks - Ron Ploof
The Social Media Marketing Book - Dan Zarrella
BIG & IMPORTANT IDEAS
The Cluetrain Manifesto: The End of Business as Usual - Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
Predates and predicted the social media revolution by a decade. And it's still timely. Amazon Reviews
The Big Switch: Rewiring the World, from Edison to Google - Nicholas Carr
A compelling view on where cloud computing is going and why. Amazon Reviews
The Future of Ideas: The Fate of the Commons in a Connected World - Lawrence Lessig
A profound insight into the politics of control on the web. Amazon Reviews
The Long Tail: Why the Future of Business is Selling Less of More - Chris Anderson
How marginal zero cost changes everything. A must read. Amazon Reviews
Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li and Josh Bernoff
A pragmatic approach to extracting business level value from web based social tools & platforms, and their attendant communities (the groundswell). Amazon Reviews
Free: The Future of a Radical Price - Chris Anderson
Turns many traditional IP based marketing and sales models on their heads. Amazon Reviews
SEARCH & SEARCH STRATEGY
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy - Vanessa Fox
Forget cheap SEO trickery - get you're head around these ideas and you'll be more than fine. Amazon Reviews.
Search Patterns: Design for Discovery - Peter Morville and Jeffery Callender
Given the clumsy nature of most online search it's amazing we're able to find anything of value at all. Expect BIG developments in this space over the coming years. A non-technical, eye-opening read. Amazon Reviews.
ONLINE COLLABORATION/ CROWDSOURCING
Wikinomics: How Mass Collaboration Changes Everything - Don Tapscott & Anthony D. Williams
No marketing fluff here. Presents a solid range of real life examples demonstrating the power of the connected collective from an organisational mission perspective. Amazon Reviews
The Wisdom of Crowds - James Surowiecki
Fascinating. Yo get the strong feeling that the collective power of the web is still in it's infancy. And it is. Amazon Reviews
Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky
Is the organisational command & control hierarchy of the industrial era in rapid decline? Yes. Amazon Reviews
WEBSITE IMPROVEMENT
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
You must read it. You must, you must, you must. Amazon Reviews
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Tim Ash
Solid online marketing insights, especially around the use and deployment of standalone campaign pages. A nice ref manual. Amazon Reviews
Website Optimization: Speed, Search Engine & Conversion Rate Secrets - Andrew King
Info to arm yourself with before your web developer/ agency starts work on your new website... Amazon Reviews
ONLINE REPUTATION MANAGEMENT/ PERSONAL BRANDING
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet - Daniel J. Solove
If you don't have a strong online personal brand up and running, you should (now find out why). Amazon Reviews
Radically Transparent: Monitoring and Managing Reputations Online - Andy Beal and Judy Strauss
Clear & concise introduction to online reputation management, and more broadly the underlying dynamics of social media. Amazon Reviews
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Chris Brogan and Julien Smith
Lift your online street cred by putting more into the pot that you take out of it. Amazon Reviews
I'm on LinkedIn--Now What???: A Guide to Getting the Most Out of LinkedIn - Jason Alba
Some good LinkedIn tips if you're new to the platform. Amazon Reviews
ONLINE PUBLIC RELATIONS
I Need a Killer Press Release--Now What???: A Guide to Online PR - Janet Meiners Thaeler and Jason Alba
So simple and effective, it hurts. Amazon Reviews
Want to know more? Attend a public workshop or host your own in-house corporate workshop
