Social Media Strategy Course - Topic Modules
Social Media Sanity Check
- Establishing a business level rationale for engaging in social media
- Organisational resource requirements & commitment
- Outsourcing vs. in-sourcing
- Training requirements
- Measuring success
Social Media Positionings
- Listening post/ market research
- Customer service
- Marcomms outreach/ cross promotion
Social Media Policies
- Public vs. private SM policies
- Organisational vs. departmental SM policies
- SM policy templates
- Policy education (internal)
Social Media for (Crisis) Communications
- Creating a content distribution strategy
- Social media monitoring & management software
- Social media newsrooms & press releases
Social Media Reputation Management
- Customised monitoring tools
- Digital asset optimisation as a reputation defence
- Managing online reviews
- Wikipedia
Want to know more? Attend a public workshop or host your own in-house corporate workshop
