Social Media Optimisation (SMO) Course
‘Lethal Generosity’ (advanced Social Media Optimisation) is a business strategy requiring a significant investment of resources. It’s a counter-intuitive take on the direct value of your intellectual property and time, requiring you to give away the best you have for free; but in doing so you can squeeze your competition in a range of ways:
- By positioning your web properties as domineering beacons for the search engines within your industry sector, driving free and qualified traffic to your doorstep.
- Boosting the offline credibility of your brands to a local and global audience.
- Building up a defensive buffer against online brand attacks.
- Undermining the paid IP offerings of your competitors, forcing them into a follow position against your lead, or marginalising them if they choose to do nothing (the ‘lethal’ aspect).
During this short course you will learn how to be lethally generous by gaining a practical understanding of search engine optimisation, social media optimisation, multimedia content production (text, images, video, and audio), cross platform social media publishing, content syndication, and online press releases.
All demonstrations and examples in this short course are drawn live from the web.
Want to know more? Attend a public workshop or host your own in-house corporate workshop
