Social Media Marketing Fundamentals Course - Topic Modules
An Introduction to the Main Players & Categories
- YouTube
- FourSquare
- Flickr
- Wikipedia
- Forums
- Blogs
- Social bookmarking
Social Media Positionings
- Listening post/ market research
- Customer service
- Outreach/ cross promotion
Social Media Reputation Management
- Digital asset and social media optimisation as a reputation defence
- Managing online reviews
Social Media Monitoring & Management Tools
- Customising your own monitoring and alert tools
- Monitoring & management software (paid)
Want to know more? Attend a public workshop or host your own in-house corporate workshop
