Search Engine Optimisation (SEO) Course - Topic Modules
Search Engine Optimisation (SEO)
- Search engine dynamics
- Search engine optimisation for an an existing website
- Structuring a new website for maximum search engine visibility (micro-segmentation)
- Keyword research tools
- PageRank
- Blended search
- Google Places (local business listings)
Digital Asset Optimisation
- Video
- Images
- Press Releases
- RSS feeds
International Search Engine Optimisation
- Localised search engine optimisation across borders
- Content management
- Duplicated content
- Duplicated translated content
- Domain names
- Microsites vs. Sub-domains vs. Campaign Pages
Measuring Search Driven Campaigns
- Defining actionable key metrics
- Setting up ‘conversion goals’ and ROI calculations
- Campaign specific referral tracking
Want to know more? Attend a public workshop or host your own in-house corporate workshop
