Online Public Relations (PR) Course - Topic Modules
Online Press Releases
- Making the (Google) News
- Submitting electronic press releases via online wire services
- Search engine optimising your press releases
- Social media press releases
- Embedding calls to action and measurable referral points
News Rooms/ Media Rooms
- Setting up an online news room
- Hosted online news rooms
- RSS outputs
- Social bookmarking
- Social media cross promotion & streaming options
Claiming Your Online Brand Profiles
- YouTube
- Blog
Social Media Reputation Management
- Digital asset optimisation as a forward reputation defence
- Managing online reviews
- Wikipedia
Social Media Monitoring & Management Tools
- Customising your own monitoring and alert tools
- Monitoring & management software (paid)
Content Syndication Using RSS (Really Simple Syndication)
- Subscribing to and organising RSS feeds
- Creating customised filter RSS widgets
- Managing your feeds (Google Feedburner)
Want to know more? Attend a public workshop or host your own in-house corporate workshop
