Online Content Publication & Distribution Strategy - Topic Modules
Online Press Releases
- Making the (Google) News
- Submitting electronic press releases via online wire services
- Search engine optimising your press releases
- Social media press releases
- Embedding calls to action and measurable referral points
News Rooms/ Media Rooms
- Setting up an online news room
- Hosted online news rooms
- RSS outputs
- Social bookmarking
- Social media cross promotion & streaming options
Digital Asset Optimisation
- Videos
- Images
- Podcasts
- Blogs
Online Video for Marketing & PR Communications
- Embedding streaming video into your own web properties
- Customising & branding your own YouTube channel
- Measuring video reach and engagement
- Geo-tagging & categorising
- Using annotations & subtitles
Want to know more? Attend a public workshop or host your own in-house corporate workshop
