Google Marketing Course - Topic Modules
Google & Search
- Google search engine dynamics - textural content and PageRank (PR)
- Google's search engine results page (SERP)
- Google keyword research tools - AdWords, Insights and Trends
- Google Places (local business listings)
- Blended search
Google Analytics
- Installing Google Analytics
- Defining actionable key metrics
- Setting up ‘conversion goals’ and ROI calculations
- Generating auto-reports
- Campaign tracking
Google Information Platforms For Business Intelligence
- Google Search (advanced)
- Google News
- Google Finance
- Google Insights
Google AdWords Advertising
- Campaign structure
- Ad format & micro-target delivery options
- The bidding process
- Calculating campaign level ROI
Google Maps & Google Earth
- Customising and embedding your own multimedia Google Map
- Exporting a Google map into Google Earth
- Using Google Earth layers
- Creating a virtual tour (video & file outputs)
- Marketing and business communications using customised, interactive maps
Want to know more? Attend a public workshop or host your own in-house corporate workshop
