Cause Related Online Marketing: The Practical Web for Charities & NGO's Course
Raise local, national and international awareness for your cause by taking fuller advantage of what the social web has to offer. Spreading ideas and rallying support around a cause is no longer tied solely to money and the physical reach only money could deliver. Modern storytelling has no direct cost except the time to produce and publish electronically.
Individuals and organisations of any size can now tap into a global pool of heart and minds support by making their stories accessible to anyone with an internet connection; authentic stories published online have the power to form their own communities by allowing people to engage with them, share them, take ownership of them, and ultimately to heed their underlying calls to action.
This short course focuses on how to produce and publish rich multimedia content onto the web, and why your organisation should be doing as much of this as it can possibly manage. It is an entirely web based session, utilising detailed and real-time online demonstrations and case study examples.
You will learn how to:
- Produce and publish text, video, audio and images costlessly to the web while making them sharable and measureable.
- Master the fundamentals of search engine and social media optimisation, ensuring your online content is searchable and can be found by the people it is targeted to.
- Use YouTube to set up your own global, branded video channel.
- Issue free online press releases that feed directly into Google and Google News.
- Use Google Maps to produce multimedia, interactive storyboards.
- Create a branded widget as a syndication tool to push your content out beyond the boundaries of your own website.
- Tap into social media as a ‘listening post’ to discover what’s being said about your organisation, your cause and your people.
Want to know more? Attend a public workshop or host your own in-house corporate workshop
