Internet Marketing & Social Media Training for Professionals

ONLINE BRAND MANAGEMENT: Monitoring, Building & Protecting Brands in the Online Environment

• Mon, February 23rd, 2009 8:30 am - 12:30 pm
  Location: MELBOURNE (CBD)
  Cost: CLOSED

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Seminar Description

A half-day seminar for brand managers, PR and corporate communications professionals, and hands-on business owners.

Brand equity is being redefined online by search results, reviews, user generated multimedia content, and the rise of social media. Brands have also become more vulnerable to negative online sentiment, and even malicious attack. You do not have full control over these processes, but you can strongly influence them to the benefit of any brand under your care.

The presentation format is boardroom style, and limited to 12 people to facilitate group interaction and open discussion. Seminar presenter: Tim Martin.

 

In one intensive session you will learn how to:

• Craft permanently discoverable online brand communications by using search engine optimisation principals

• Proactively defend against an online brand attack

• Amplify and reinforce your online brand communications with a ‘hub & spoke’ content distribution strategy

• Dominate page 1 of Google with positive results for a brand name search by increasing the size of its ‘digital footprint’

• Distribute press releases that will quickly appear on Google and Google News – for free

• Weigh up the pros and cons of using a third party newsroom, a self-hosted newsroom, or a corporate blog to disseminate and store your online brand communications

• Syndicate your online branded content to expand its reach

• Build your own customised, monitoring tools to provide a real-time audit of any online mention of a brand and its competitor brands

• Deploy precise measurement tools around all of a brand’s online assets for ROI calculation and reporting purposes

Topic Summary: Search Engine Optimisation (Google Keyword Tool); Analytics (Google URL Builder, Bit.ly); Widgets (Widgetbox); Content Syndication (Really Simple Syndication - RSS); Brand Monitoring Tools (Widgetbox, Google Reader, Google Alerts, iGoogle, Socialmention, Google News, Google Blog Search, Google Insights, Twitter Search); Video Optimisation (YouTube); Image optimisation (Flickr); Blogs (Blogger, Wordpress); Online Wire Services (PR Wire); Newsrooms (Pitchengine)

 

Seminar Presenter: Tim Martin

 

Takeaway Resources

x 1 complimentary 2GB USB memory stick loaded with multimedia support resources.

x 1 complimentary copy of Read This First: The Executive's Guide to New Media - from Blogs to Social Networks by Ron Ploof (RRP: $29.95).

Book Overview: in our opinion this is one of the best 'get yourself up to speed' internet marketing source materials currently available; it offers a grounded, approachable take on the practical business level considerations and implications that all executives must come to terms with (or miss the boat). Even if you don't come along to the seminar, go out and get yourself a copy. Topics covered include:

- How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
- How New Media is the most measurable medium in the history of corporate communications.
- Case studies of real companies, big and small, using Social Media.

 

Venue Information

Karstens at CQ Conference & Training Centre, 123 Queen St, Melbourne (see map below). Morning tea is provided. There is a wireless internet connection available at no charge if you wish to bring a laptop.

 

Registration & Payment Options

Seminar registrations need to be made via our online registration form below; once processed, a tax invoice will be sent out to you. Payment forms accepted are direct credit, cheque or money order.

 

Group Discounts

If more than one person is registering on the same registration form, the following group discounts apply: 2 people: 10% discount; 3 + people: 20% discount.

 

Venue Location - Karstens at CQ Conference & Training Centre, 123 Queen St, Melbourne

View Karstens at CQ Conference & Training Centre in a larger map

 

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