Internet Marketing & Social Media Training for Professionals

INTERNET MARKETING & ONLINE COMMUNICATIONS – A Full Day Intensive for Marketing & Business Professionals

• Sun, February 14th, 2010 8:30 am - 4:30 pm
  Location: MELBOURNE (CBD)
  Cost: CLOSED

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Seminar Description

This full day intensive is designed for busy business professionals who need to quickly get themselves practically conversant with the fundamentals of online marketing, online brand reputation management and online business intelligence techniques. This seminar is structured for marketing and communications practitioners, as well as hands-on business owners.

The presentation format is boardroom style, and limited to 18 people to facilitate group interaction and open discussion.

 

In one intensive session you will learn how to:

• Master the fundamentals of search engine optimisation - lift your website in the search engine results and increase the volume of qualified visitors

• Inject excitement and creativity into your website with self-produced streaming video, audio and interactive polls

• Enlarge your online brand footprint with the strategic placement of value driven content

• Extract real-time business intelligence concerning your industry sector by deploying sophisticated online research tools

• Tap into social media as a ‘listening post’ to discover what’s being said about your company, your brands and your competitors

• Write and optimise your press releases to get picked up by Google and reach a new, wider online readership

• Neutralise the effects of an online attacker who's trying to tarnish your company's reputation

• Access and scrutinise website analytics reports, providing metrics that will inform both your marketing and online activities.

Topic Summary: Search Engine Optimisation (Google Keyword Tool, Google 'Page Rank', Google Local Business); Business Intelligence (Google Advanced Search, Google News, Google Insights, Google Archives, iGoogle); Google Analytics (Conversion Goals, Auto-Reporting); Live Analytics (Woopra); Widgets (Widgetbox, Google Gadgets); Online Press Releases (PR Wire); Website Newsrooms; Blogging for SEO; Online Brand Monitoring (Google Alerts, Google Reader, Twitter); Content Syndication (Really Simple Syndication - RSS); Streaming Video (YouTube); Streaming Audio (AudioBoo); Website Content Management Systems.

 

Seminar Presenter: Tim Martin

 

Takeaway Resources

x 1 complimentary 2GB USB memory stick loaded with multimedia support resources.

x 1 complimentary copy of Read This First: The Executive's Guide to New Media - from Blogs to Social Networks by Ron Ploof  (RRP: $29.95).

Book Overview: in our opinion this is one of the best 'get yourself up to speed' internet marketing source materials currently available; it offers a grounded, approachable take on the practical business level considerations and implications that all executives must come to terms with (or miss the boat). Even if you don't come along to the seminar, go out and get yourself a copy. Topics covered include:

- How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
- How New Media is the most measurable medium in the history of corporate communications.
- Case studies of real companies, big and small, using Social Media.

 

Venue Information

Karstens at CQ Conference & Training Centre, 123 Queen St, Melbourne (see map below). Morning tea, lunch and afternoon tea is provided. There is a wireless internet connection available at no charge if you wish to bring a laptop.

 

Registration & Payment Options

Seminar registrations need to be made via our online registration form below; once processed, a tax invoice will be sent out to you. Payment forms accepted are direct credit, cheque or money order.

 

Group Discounts

If more than one person is registering on the same registration form, the following group discounts apply: 2 people: 10% discount; 3 + people: 20% discount.

 

Venue Location - Karstens at CQ Conference & Training Centre, 123 Queen St, Melbourne

View Karstens at CQ Conference & Training Centre in a larger map

 

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