Internet Marketing & Online Communications Training For Professionals

Corporate Workshops Digital Marketing

Corporate Training & Workshops

Our internal workshop and training programs are individually developed to meet specific organisational objectives; they deliver the most value when delivered immediately prior to, or after, moments of operational change; for example:

  • In preparation for a new website build and launch, including tactical considerations around SEO, multimedia content generation and placement, measurement, and the use of web 2.0 interactive tools.
  • Training new staff or up-skilling existing staff to take on expanded online related responsibilities.
  • Recalibration of an existing marketing communications strategy in light of emergent online opportunities and threats.
  • New market entry; product or service launches.
  • Process formulation in areas such as online crisis management, brand reputation management, social media, business intelligence gathering, and PR driven content creation & syndication.

 

Venue Requirements/ Participant Numbers/ Duration

We are able to run workshops in any location in Australia - it is however the responsibility of the organiser to provide a suitable presentation facility. We supply all AV equipment including laptop, data projector and wireless internet connection. The ideal number of participants for a workshop is less than 15 (not necessarily all from the same organisation). Sessions are run as half or full day.

 

Sample Topic Modules

 

Search Engine Optimisation (SEO)

  • Search engine dynamics - on and off page
  • Search engine optimising an existing website
  • Structuring a new website for maximum search engine visibility (market segmentation)
  • Keyword research tools
  • Google Local Business Listings
  • Measurement and reporting

 

Online Communications

  • Setting up an online news room
  • Setting up a multimedia resource room
  • Submitting electronic press releases via online wire services
  • Search engine optimising your press releases
  • Social media SEO
  • Managing Google News
  • Content cross-distribution & cross-promotion

 

Online Reputation Management

  • Listening tools and platforms
  • Customised monitoring tools
  • Digital asset optimisation as a reputation defense
  • Managing online reviews
  • Wikipedia
  • Online PR crisis management

 

Online Measurement

  • Installing Google Analytics
  • Defining actionable key metrics
  • Setting up ‘conversion goals’ and ROI calculations
  • Generating auto-reports
  • Campaign tracking
  • RSS feed analytics
  • URL analytics

 

Online Video for Marketing Communications

  • Video Search engine optimisation
  • Embedding streaming video into your own website
  • Customising & branding a YouTube channel
  • Measuring video reach and engagement ('Insight' analytics)
  • Geo-tagging & categorising
  • Using annotations & subtitles

 

iPhone Apps for Business

  • The value of geo-data
  • Interactive elements - touch screen, accelerometer, compass, GPS
  • Integrating web based content - proprietary and third party
  • Mobile friendly websites

 

Content Distribution via RSS (Really Simple Syndication)

  • Subscribing to and organising RSS feeds
  • Pushing and syndicating online content via RSS
  • Creating customised, branded RSS widgets for the syndication of online content
  • Managing your feeds (Google Feedburner)

 

Online Information Filtering For Business Intelligence

  • Filtering and organising online business information from aggregator portals such as Google Search, Google News, Google Finance & Google Insights.
  • Creating a customised, live dataflow dashboard

 

Social Media Sanity Check

  • Establishing a business level rationale for engaging in social media
  • Social media as a listening post
  • Social media as a customer service platform
  • Social media policies for business

 

Cloud Computing for Project Management

  • Integrating Google Docs, Google Calendar and Google Sites (Wiki)
  • Utilising social media platforms as private workspaces

 

Google AdWords Advertising

  • Campaign structure
  • Ad format & micro-target delivery options
  • The bidding process
  • Calculating campaign level ROI

 

Micro-Targeted Online Advertising

  • Google AdWords - pinpoint content and search network options
  • Facebook targeted ads by demographic and psychographic
  • LinkedIn targeted ads by geographic, industry and professional title

 

Online Personal Branding

  • Using LinkedIn, Google Profile & Wikipedia to enhance your personal brand
  • Search engine optimising your name
  • Online CV’s and professional portfolios
  • Making use of online video
  • Negative mention management of your own name

 

Online International Marketing

  • International search engine dynamics
  • Launching country specific microsites or campaign pages
  • Running geographic specific Google AdWords campaigns
  • Domain, language and cultural design considerations
  • Using language, time & currency conversion widgets

 

Google Maps & Google Earth

  • Customising and embedding your own multimedia Google Map
  • Exporting a Google map into Google Earth
  • Using Google Earth layers
  • Creating a virtual tour (video & file outputs)
  • Marketing and business communications using customised, interactive maps

 

Online Sampling Tools

  • Online polling via SMS with real-time results
  • Online surveys (hosted)
  • Online polls (hosted)
  • Online forms (hosted)
  • Creating your own branded poll widget

 

 

Organisations that Hosted a NET:101 Workshop in 2009

Coloplast - Melbourne; Premier Technologies - Melbourne; Winemakers Federation of Australia (WFA) - Adelaide; Lifeline Australia - Canberra; McGuires Hotels - Brisbane; Sports Delivered- Melbourne; Queensland Energy Resources (QER) - Brisbane; Home Australia - Adelaide; The Wine Society - Sydney; Hinkler Books - Melbourne; Melbourne International Animation Festival (MIAF) - Melbourne; Zart Art - Melbourne; Socom - Melbourne; Satisfac - Adelaide; Deakin University - Melbourne; Laserfast - Melbourne Craftmatic - Adelaide; KeyInvest - Adelaide