Corporate Training & Workshops
Our internal workshop and training programs are individually developed to meet specific organisational objectives; they deliver the most value when delivered immediately prior to, or after, moments of operational change; for example:
- In preparation for a new website build and launch, including tactical considerations around SEO, multimedia content generation and placement, measurement, and the use of web 2.0 interactive tools.
- Training new staff or up-skilling existing staff to take on expanded online related responsibilities.
- Recalibration of an existing marketing communications strategy in light of emergent online opportunities and threats.
- New market entry; product or service launches.
- Process formulation in areas such as online crisis management, brand reputation management, social media, business intelligence gathering, and PR driven content creation & syndication.
Venue Requirements/ Participant Numbers/ Duration
We are able to run workshops in any location in Australia - it is however the responsibility of the organiser to provide a suitable presentation facility. We supply all AV equipment including laptop, data projector and wireless internet connection. The ideal number of participants for a workshop is less than 15 (not necessarily all from the same organisation). Sessions are run as half or full day.
Sample Topic Modules
Search Engine Optimisation (SEO)
- Search engine dynamics - on and off page
- Search engine optimising an existing website
- Structuring a new website for maximum search engine visibility (market segmentation)
- Keyword research tools
- Google Local Business Listings
- Measurement and reporting
Online Communications
- Setting up an online news room
- Setting up a multimedia resource room
- Submitting electronic press releases via online wire services
- Search engine optimising your press releases
- Social media SEO
- Managing Google News
- Content cross-distribution & cross-promotion
Online Reputation Management
- Listening tools and platforms
- Customised monitoring tools
- Digital asset optimisation as a reputation defense
- Managing online reviews
- Wikipedia
- Online PR crisis management
Online Measurement
- Installing Google Analytics
- Defining actionable key metrics
- Setting up ‘conversion goals’ and ROI calculations
- Generating auto-reports
- Campaign tracking
- RSS feed analytics
- URL analytics
Online Video for Marketing Communications
- Video Search engine optimisation
- Embedding streaming video into your own website
- Customising & branding a YouTube channel
- Measuring video reach and engagement ('Insight' analytics)
- Geo-tagging & categorising
- Using annotations & subtitles
iPhone Apps for Business
- The value of geo-data
- Interactive elements - touch screen, accelerometer, compass, GPS
- Integrating web based content - proprietary and third party
- Mobile friendly websites
Content Distribution via RSS (Really Simple Syndication)
- Subscribing to and organising RSS feeds
- Pushing and syndicating online content via RSS
- Creating customised, branded RSS widgets for the syndication of online content
- Managing your feeds (Google Feedburner)
Online Information Filtering For Business Intelligence
- Filtering and organising online business information from aggregator portals such as Google Search, Google News, Google Finance & Google Insights.
- Creating a customised, live dataflow dashboard
Social Media Sanity Check
- Establishing a business level rationale for engaging in social media
- Social media as a listening post
- Social media as a customer service platform
- Social media policies for business
Cloud Computing for Project Management
- Integrating Google Docs, Google Calendar and Google Sites (Wiki)
- Utilising social media platforms as private workspaces
Google AdWords Advertising
- Campaign structure
- Ad format & micro-target delivery options
- The bidding process
- Calculating campaign level ROI
Micro-Targeted Online Advertising
- Google AdWords - pinpoint content and search network options
- Facebook targeted ads by demographic and psychographic
- LinkedIn targeted ads by geographic, industry and professional title
Online Personal Branding
- Using LinkedIn, Google Profile & Wikipedia to enhance your personal brand
- Search engine optimising your name
- Online CV’s and professional portfolios
- Making use of online video
- Negative mention management of your own name
Online International Marketing
- International search engine dynamics
- Launching country specific microsites or campaign pages
- Running geographic specific Google AdWords campaigns
- Domain, language and cultural design considerations
- Using language, time & currency conversion widgets
Google Maps & Google Earth
- Customising and embedding your own multimedia Google Map
- Exporting a Google map into Google Earth
- Using Google Earth layers
- Creating a virtual tour (video & file outputs)
- Marketing and business communications using customised, interactive maps
Online Sampling Tools
- Online polling via SMS with real-time results
- Online surveys (hosted)
- Online polls (hosted)
- Online forms (hosted)
- Creating your own branded poll widget
Organisations that Hosted a NET:101 Workshop in 2009
Coloplast - Melbourne; Premier Technologies - Melbourne; Winemakers Federation of Australia (WFA) - Adelaide; Lifeline Australia - Canberra; McGuires Hotels - Brisbane; Sports Delivered- Melbourne; Queensland Energy Resources (QER) - Brisbane; Home Australia - Adelaide; The Wine Society - Sydney; Hinkler Books - Melbourne; Melbourne International Animation Festival (MIAF) - Melbourne; Zart Art - Melbourne; Socom - Melbourne; Satisfac - Adelaide; Deakin University - Melbourne; Laserfast - Melbourne Craftmatic - Adelaide; KeyInvest - Adelaide
