Embedding specific posts from Twitter into a webpage or blog post is a simple 2-step process. The embeds render as fully interactive and look smart within their individual frames. Embedded tweets can be displayed as customer testimonials or as part of a narrative from one or several Twitter users.
Here are a two embed examples from people who tweeted about my courses:
Here’s the 2-step embedding process in action:
Step 1 – hover over the bottom of the tweet, click on the ‘… More’ link and then select ‘Embed Tweet’
Step 2 – grab the embed code from the dialogue box and paste into your website or blog via the HTML or text editor of your CMS
Here’s how to get your website launched on time…
If you don’t have a brand presence on Google+ you should correct that sooner rather than later (yes, that’s what I’m saying). If you are on board already Google has released a smart new set of badges. These interactive badges are designed to lift the visibility of your personal profile, brand pages or G+ communities by allowing people to add any of them to their own circles directly from a badge on your website or blog. Customise and grab your own own G+ badges here.
Continuing to link to your now inactive (zombie) social media accounts from your homepage is not advised…
There are DIY skills every modern marketer should have in their virtual toolbox to handle the numerous small tasks which need to be frequently performed online. Tackle the simple stuff yourself when you can – quickly and inexpensively – and only outsource the big hairy jobs. So, do you have the digital chops to get the everyday basics out of the way?
You Should Know How To:
1. Customise the branding elements on Facebook, YouTube, Twitter, Pinterest and Google+ (if you have a presence on these platforms).
2. How to activate and deactivate automatic cross-posting between social media platforms.
3. Adjust your personal privacy and visibility settings on Facebook, LinkedIn and Google+.
4. Use permalinks to link to specific posts on blogs, Facebook, Twitter, Pinterest and Google+.
5. Comment on a blog post, and comment on a comment.
6. Use a wizard tool to manually create one or more of the following social share buttons for a webpage: Facebook Like, Google +1, Twitter Tweet, Pinterest Pin-It or LinkedIn Share.
7. Upload a video file to YouTube, and then embed that same YouTube video back onto your webpage.
8. Subscribe to a specific blog, YouTube channel or podcast series.
9. Apply hashtags to a post, search on specific hashtags within a social media platform, and know the meanings of basic courtesy hashtags such as #HT (hat-tip).
10. Compress the file size of an image for web use, change its horizontal or vertical orientation, or resize it to a specific pixel width and height.
11. Add text as an overlay to a digital image, e.g. general text, a brand name or a URL.
12. Customise the metatitles and meta descriptions on your own webpages or blog posts.
13. Insert a hyperlink into a webpage.
14. Insert an image onto a webpage and add alternate text to it for increased search visibility.
15. Create a basic customised Google Map.
16. Embed an interactive Google Map or a Streetview frame into a webpage.
17. Post an online review for a specific business (and how to delete it later if you choose).
18. Run a search engine keyword query which is limited to blog or forum results from a specific country.
19. Clear cookies from your browser and surf the web anonymously using a free proxy server.
20. Open a Google Analytics account and set up visitor tracking for your website or blog.
21. Scan a QR code, and how to create your own QR codes selecting from multiple response options.
22. Reuse other people’s digital content under the conditions of an assigned Creative Commons licence.
23. Apply Creative Commons licencing to your own original online content.
24. Claim the Google+ Local business listing for your organisation or business.
25. Provide an ‘owner response’ to a Google+ Local review of your organisation or business.
26. Use a free voice and video conferencing platform such as Google+ Hangouts or Skype.
27. View the cached search engine version of a webpage when a website is down or the page has recently been deleted.
Image by Visit Greece
Looking at old photos of yourself can be jarring: past iterations of your physical self that are familiar yet detached. Websites are no different – if you look at past snapshots of any organisation’s homepage it’s like watching a child growing up through an awkward adolescence.
If you want a glimpse of your own website’s past try the Wayback Machine at archive.org, a digital time capsule created by the Internet Archive, a non-profit organisation based in the US. You won’t be able to find snapshots from every date since your website was launched, but you will be able to retrieve enough to marvel at how far you’ve come.
I’ve used ANZ’s homepage as a case example with snapshots spanning from 1996 to today.
1. Get your website built on the cheap so it looks like a road accident involving farm animals. El cheapo comes in a range of flavours: DIY (particularly dangerous); outsourcing to an Indian guy named ‘Charles’ who contacted you out of the blue last month; your next-door neighbour’s daughter – she’s a second year multimedia student after all.
2. Underestimate the time required to write half-way decent copy for your new web pages. Go into task avoidance mode. Alienate your web developer by not responding to requests for content. Launch website 14 months late.
3. Throw $5 photostock images like graffiti across your pages, preferably shots of power-dressed business folk (yes, you know the ones I’m talking about). Now your site is bursting with North Americans sporting unnatural grins, gesturing meaninglessly into the air.
4. Only let people contact you via a contact form (no-one uses telephones anymore). Get back to any queries within 2-3 days – don’t appear too keen with an immediate response.
5. Proudly display icon links to all of your social media accounts. Too bad you’re not doing anything in social media yet.
6. Provide a link to your blog. You’ve only posted on three occasions, all during the first week it went live. Tumble-weeds have since rolled in.
7. Display today’s date and time on the homepage as a reminder that I’ve got better things to be doing with my time than being on your website.
8. Feed your Twitter stream onto your homepage – the last 5 tweets will invariably be some fragmented conversation thread between you and another person about something not at all related to the needs of your customers.
9. Run with a site-wide jungle theme… cleverly shape all of your web buttons as bananas, and play a random animal noise every ten seconds or so. Talk about getting cut-through!
Bonus Dumb Idea
Place a QR code on your homepage that if scanned takes people to your homepage.
Image by Thomas Hawk
I frequently use other people’s digital work across my various web properties – mostly image based content, and all for free with the implicit blessing of the original creators. I do this under Creative Commons Licensing.
CC Licensing is a sub-set of copyright. Is provides flexibility for digital content publishers to state how their works and ideas can be copied, modified or remixed, and within a commercial or non-commercial context. You can view full descriptions of the different Creative Commons licences here. The commonality among the licences is attribution – you must explicitly credit or reference the creator of the work you’re using.
Sourcing images from Flickr, here’s one example of how it works.
I’m always on the look-out for interesting (read non-cheesy photostock) images and illustrations for my course pages. Let’s say I want an edgy shot of the iconic Vinegar Skipping Girl neon sign in Melbourne. I go to Flickr and run a search for ‘skipping girl melbourne’. I then run an advanced search and tick the ‘Only search within Creative Commons-licensed content’ box at the bottom of the page. Searching again filters in only images sitting under a CC licence.
I find an appealing shot of the skipping girl against an emerald sky background:
I download the image and adapt it – I might crop, compress or change its orientation. The CC licence associated with this image specifically states I’m allowed to ‘remix’ or adapt the work in these and other ways. The image now sits prominently at the top of my course page:
But importantly the attribution appears within the same page:
There are numerous online platforms which allow content creators to publish their digital media works online under Creative Commons licencing. Look out for this symbol or variations:
And of course you can publish any of your own creative works under the CC licencing for others to use or remix. What goes around comes around.