WEB 2.0, social media, social networking - call it what you like, it’s the revolution of the new century, one that has fundamentally changed and continues to change the way society talks, organises and acts.
Source: SYDNEY MORNING HERALD - 30/12/09
Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success?
Source: MASHABLE - 29/12/09
Imagine a crack team of designers, marketers, and researchers all working for your business. And let’s say you only pay on a performance basis. Does that sound like a nice idea?
Source: NETT - 24/12/09
It’s no secret that one of the best ways to create a marketing campaign that stays with people is to instil it with a story.
Source: NETT - 23/12/09
With cloud computing continuing its reach into areas once dominated by desktop applications, it’s a great time to consider how your business could benefit from online collaboration tools for producing great documents.
Source: MASHABLE - 22/12/09
Companies of all sizes and in all sectors regularly use virtual meetings to connect with colleagues, partners, clients, and prospective customers. In fact, some 87% of companies worldwide already use web conferencing or are considering implementing it soon.
Source: MASHABLE - 21/12/09
Considering cleaning up your Facebook profile before applying for a new job and whether or not it’s necessary to sip the social media Kool-aid at work.
Source: NY TIMES - 18/12/09
Google, the giant of the Internet, announced a move into the realm of the small Monday: URL shorteners, which condense long Web addresses into very short ones.
Source: NY TIMES - 17/12/09
Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their products or services. They are lured by industry success stories showing how social media is helping to increase market share for everything from fashion labels and restaurants through to electronic gadgets.
Source: MARKETING MAG - 16/12/09
A study into priorities driving marketing decisions, conducted by Vanson Bourne, has found more than two-thirds of marketers believe their organisation needs a chief customer officer (CCO).
Source: MARKETING MAG - 15/12/09