Internet Marketing & Social Media Training for Professionals

Internet marketing can seem overwhelming when you first get started. However, there are some basic ideas that will help you develop a plan to market your site.

Source: NETT - 18/9/09

Since blogs became popular enough for your neighbours cat to have one, many people have discovered that writing for the web is a skill that can be easily developed with as little as an internet connection and some perseverance.

Source: NETT - 17/9/09

Your website should ideally function as an additional member of staff, serving customers, processing orders, sending confirmation emails, producing reports and electronically restocking your shelves without constant supervision.

Source: NETT - 16/9/09

Australians have also fervently adopted social networking sites like Facebook, they love using search engines and have taken to online retail – in 2008 it emerged as one of the highest growth sectors on Australian internet.

Source: MARKETING MAG - 15/9/09

SOCIAL networks are having an increasing impact on brands as unhappy customers use them to voice their grievances.

Source: THE AUSTRALIAN - 14/9/09

But managing your online reputation requires a whole new skill set, including monitoring the online conversation and engaging with customers and the tech-savvy to promote yourself in the best channels.

Source: NY TIMES - 11/9/09

LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.

Source: MASHABLE - 10/9/09

It is relatively easy for Internet companies and their advertisers to measure precisely how often Web site visitors click on advertisements, and which kinds of ads draw the most clicks.

Source: NY TIMES - 9/9/09

Some people think of Twitter as a broadcast platform. But Twitter says that instead, the service is for building relationships and listening to and responding to comments about your company.

Source: NY TIMES - 8/9/09

It seems obvious, but the people most likely to spread positive word of mouth about your brand online are the ones who already are.

Source: MARKETING MAG - 7/9/09