Small businesses typically get more than half of their customers through word of mouth, he said, and Twitter is the digital manifestation of that. Twitter users broadcast messages of up to 140 characters in length, and the culture of the service encourages people to spread news to friends in their own network.
Source: NY TIMES - 31/7/09
Twitter is on the other side of the spectrum from Bing — it is growing fast and needs to worry about protecting a popular brand. So it was not surprising that Twitter recently decided to apply to trademark the term “tweet,” which has become the accepted verb for sending a message on Twitter.
Source: NY TIMES - 30/7/09
Digital enhances all media. There are now a lot of accountable media which allow you to measure very precisely the return on your investment.
Source: NETT MAG - 29/7/09
Free is the greatest marketing tool there is. It allows you to expose the biggest audience to what you do, and then the question is: Who’s going to pay?
Source:NY TIMES - 28/7/09
At a time when celebrities typically employ a team of professionals to control their images, Wikipedia is a place where chaos rules. Few high-quality photographs, particularly of celebrities, make it onto this site. This is because the site runs only pictures with the most permissive Creative Commons license, which allows anyone to use an image, for commercial purposes or not, as long as the photographer is credited.
Source: NY TIMES - 27/7/09
In that spirit, we decided to look at other names from around the web and how they came to be.
Source: SYDNEY MORNING HERALD - 24/7/09
“If the blog is to resonate, and not be written off as a gimmick, it will have to be authentic and genuine, by no means an obvious ploy to pimp party politics.” [Erica Bartel - "Girl with a satchel' blogger]
Source: SYDNEY MORNING HERALD - 23/7/09
The online business network earlier today quietly introduced a people search beta. Once you opt in, a guided navigation panel appears on the right every time you search showing the breakdown of results across 11 different facets, including current company, relationship to you, location, industry, and whether or not they are looking for a job.
Source: TECHCRUNCH - 22/7/09
Like it or not, social networking sites are part of the workplace. But is it ethical to use Facebook to check up on staff or vet potential hires?
Source: NETT MAG - 21/7/09
Victorians will be able to record questions and upload them to the YouTube site, where visitors can vote for the questions they most want the Premier to answer.
Source: DIGITAL MEDIA - 20/7/09