Internet Marketing & Social Media Training for Professionals

Did your Internet connection seem slow Thursday afternoon? It likely wasn’t your computer, it was the surge of interest in Michael Jackson’s hospitalization and death. Even Google had trouble keeping up.

WE love to solicit advice. Friends and family can be reliable advisers; fortune cookies, maybe less so. The Web in its glorious abundance could guide every imaginable personal decision, but it is guidance from strangers.

IF a marketer asked people to hand over a list of all their friends so it could show them ads, few would comply. On social-networking sites like Facebook and MySpace, though, friendships are obvious, and advertisers are beginning to examine those connections.

Source: NY TIMES -26/6/09

Tempting to rest on your laurels and rely on your cash cows, one might think, but Google know how fast change takes place in the online world. So the company is set to release a product that will change the world again – and its impact may be far more dramatic than anything Google has done to date.

Source: MARKETING MAG - 25/6/09

THE Chinese government will force the world’s biggest technology company Google to block a raft of overseas sites on its search engine.

Twitter aspires to be something different from social-networking sites like Facebook or MySpace: rather than being a vast self-contained world centered on one Web site, Twitter dreams of being a tool that people can use to communicate with each other from a multitude of locations, like e-mail.

Source: NY TIMES - 23/6/09

Advertisers did not suddenly wake up to the Internet; they have been shifting growing portions of their budgets online for years. But the popularity of social networking and other Web 2.0 phenomena is helping them use consumers to spread the word for them, allowing them to cut down on paid advertising.

Australia’s online publishers are facing a growing threat to their revenues from the increasingly sophisticated performance-based web advertising networks.

Source: THE AUSTRALIAN - 19/6/09

Celebrities, companies and even regular people can be excused for feeling a bit of déjà vu. Staking out and protecting their names and trademarks on the Internet has become a seemingly never-ending battle. With the rise of social networks, registering a simple Web address like pepsi.com or mileycyrus .com is no longer enough to plant one’s flag firmly in the virtual terra firma.

Source: NY TIMES - 18/6/09

Iranians are blogging, posting to Facebook and, most visibly, coordinating their protests on Twitter, the messaging service. Their activity has increased, not decreased, since the presidential election on Friday and ensuing attempts by the government to restrict or censor their online communications.

Source: NY TIMES - 17/6/09