Internet Marketing & Social Media Training for Professionals

About Net 101

May 29, 2009

Navigating the web with a new search engine

Search has become the central tool for navigating the Web, and ads tied to search results are becoming a more important piece of the advertising market.

Source: NY TIMES - 29/5/09

 

May 28, 2009

Is there such a thing as overuse of social networking tools?

There seems no part of public, private or commercial life that hasn’t been made more accessible through social networking tools like Twitter, Facebook and YouTube. Hospitals are posting videos of surgeries on YouTube and doctors are sending tweets from operating rooms to educate the public and market their services. Those are just the latest examples of media-driven communication in places that used to be relatively private.

Source: NY TIMES - 28/5/09

 

May 27, 2009

An overnight social media phenomenon

In a separate analysis, Tony Thomas of social media agency the Population, said there were thousands of postings at more than 700 social media sources, from social networking websites to video-sharing site YouTube.

Source: THE AUSTRALIAN - 27/5/09

 

May 26, 2009

Browsing for a bargain

There is also a lot more browsing going on. Searches on all the big search engines combined increased by 15 per cent last quarter, according to Comscore.

Source: THE AUSTRALIAN - 26/5/09

 

May 25, 2009

Blogging with a punch

Features will include polls, videos and a feed from microblogging site Twitter, with reader feedback and interaction integral to the experience.

Source: THE AUSTRALIAN - 25/5/09

 

May 22, 2009

Online community for book lovers

“We’re creating a community for readers to live on and share books with each other and share their thoughts about reading”. [Ms Anderson - The Reading Room]

Source: THE AUSTRALIAN - 22/5/09

 

May 21, 2009

The search engine with the answers

Perhaps the most promising new search enhancement is bringing people, their knowledge and contacts more overtly into the search results.

Source: AFR - 21/5/09

 

May 20, 2009

Blogging your journal

Mr Michael has appreciated that the core concept of the program nowadays overlaps with online blogging, often used as a personal or corporate diary and news publisher. So he has joined the blogging revolution and built in online publishing support to the current edition.

Source: AFR - 20/5/09

 

May 19, 2009

Paying to read the news

But why would readers bother when they can get their news for free on the internet? The answer is that they might not be able to for much longer, at least not from established sources.

Source: THE AUSTRALIAN - 19/5/09

 

May 18, 2009

Search and directories advertising increase

“The industry is well placed to continue its strong, double-digit growth for many quarters to come, especially when the Australian advertising industry begins its recovery from the current downturn.” he said. [IAB chief executive - Paul Fisher]

Source: THE AUSTRALIAN - 18/5/09