But while searches may not always be delivering for people, Mr Tancer said search engines were still becoming an important barometer for social and political trends — often highlighting developing trends well ahead of other measures. [Bill Tancer - GM - Hitwise]
Source: THE AUSTRALIAN - 1/5/09
Online advertisers are being urged to find ways to let people register interest in an ad without leaving the web page, as consumers become increasingly unwilling to chase advertising links.
Source: THE AUSTRALIAN - 30/4/09
Social media technology is very simple. But it can be very hard for an organisation. There are a lot of things they have to deal with about how they can talk with people online, who can talk, what the policies are, what the legal environment is.
Source: AFR - 29/4/09
But as companies still struggle with whether they should become an active participant on the social web, they are also struggling to know how to respond, to whom they should give that responsibility, and where to find the best person for the job.
Source: THE AUSTRALIAN - 28/4/09
Luckily, there is a really clear role for mobile in the marketing mix: to use the unique benefits and features of the mobile experience to create value for consumers.
Source: THE AUSTRALIAN - 27/4/09
Marketers should resist the temptation to leap aboard the latest developments in social media and new technology and instead wait for applications such as Twitter to prove themselves in the long term
Source: THE AUSTRALIAN - 24/4/09
While Second Life boasts millions of registered users, analysts have continuously questioned the value of it as a local branding vehicle, with the number of Australians in the game at any one time measured in the dozens.
Source: THE AUSTRALIAN - 22/4/09
The single most important thing to understand about then internet and how it is being leveraged by marketers and customers alike is this: for the first time in the history of humanity, it is as easy to create content as it is to consume it.
Source: MARKETING MAGAZINE - 21/4/09
The online approach is essentially a new tool in the researcher’s toolkit. Sometimes it will replace or complement traditional techniques and other times it may not be relevant.
Source: MARKETING MAGAZINE - 20/4/09
Social media has exploded in popularity in the past year, along with attempts to classify and organise it.
Source: THE AUSTRALIAN - 17/4/09