“If you don’t have an online presence to your offline offering, it’s like having a TV ad without the sound; that last piece of direct engagement with the consumer.” [Daniel Alegre - Google VP of Asia Pacific sales & operations]
Source: MARKETING MAGAZINE - 1/4/09
I find it difficult to picture a time in my life where l haven’t relied on a Google product of some sort to help me through my day. Gmail. Check. Analytics. Check. Reader. Check. Blogspot. Check. Calendar. Check. Toolbar. Check.
Source: MARKETING MAG - 31/3/09
“I believe 2008 will be looked back on as the year when the industry proved the value of online as abranding platform.” [Paul Fisher - chief executive of IAB]
Source: B&T Magazine - 30/3/09
The advantage of online networking is that it turns networking from the invisible to the visible. Once you sign up to an online network, you’re well on the way to creating your own personal brand on the web.
Source: PROFESSIONAL MARKETING MAGAZINE - 27/3/09
An above the line campaign was supported by a PR campaign and social media activities through blogging, video web-conferencing and YouTube.
Source: PROFESSIONAL MARKETING MAGAZINE - 26/3/09
The nature of the online medium - in which consumers actively choose what they want to watch and when - presents as extra challenge to brands hoping to see their content go viral.
Source: BANDT MAGAZINE - 25/3/09
At the very least, the lessons YouTube hits such as Tran are learning when it comes to growing an retaining audience - and achieving those viewer recommendations - should be noted by brands and media owners alike.
Source: BANDT MAGAZINE - 24/3/09
Social media monitoring tools give businesses a new way of understanding what people are saying about their brand and how influential these people are.
Source: B&T MAGAZINE - 23/3/09
Another advertising option for print publishers is to combine print media with the web itself through use of quick response (QR) codes.
Source: DIGITAL MEDIA - 20/3/09
By incorporating communication and sharing technologies like Twitter, Facebook, Beacon, MySpace widgets and RSS feeds, the content can exist and spread far beyond its microsite or landing page and create a presence within the very structure of Web 2.0.
Source: DIGITAL MEDIA - 19/3/09