Internet Marketing & Social Media Training for Professionals

Remember, you are the brand of your business. Develop it, work it, leverage it constantly. And most importantly, never allow it to go stale.

Source: AUSTRALIAN ANTHILL - 30/1/09

Community marketing can emerge in one of two ways. First, it can be ‘organic’ - that is, created by users without any company intervention. Secondly, it can be ’sponsored’, which means that the online community has been created and hosted by a company.

Source: AUSTRALIAN ANTHILL - 29/1/09

“Everyone’s focused on social networking, videos and the sizzle side of the web,” says Garber. ” But something as simple as spelling can have a huge impact on the credibility of a website.. and the brand behind it.” [Kevin Garber - General Manager of Melon Media]

Source: AUSTRALIAN ANTHILL - 28/1/09

This is the first trend of ‘freeconomics’ (anything in the digital realm quickly feels the effects of falling costs) and will only gain further traction as more and more industries adopt digital models, from banking to gambling.

Source: AUSTRALIAN ANTHILL - 27/1/09

What’s a conversion? You decide. It maybe a phone call, an email sent, a form filled out or a sale through the site.

Source: AUSTRALIAN ANTHILL - 23/1/09

By making all forms of content easily accessible, digital media has led to what Surtees describes as a shift form “hundreds of markets of millions of people, to millions of markets of hundreds of people”, as the so called “long tail” phenomenon puts more control over access to content back into the hands of consumers

Source: AUSTRALIAN ANTHILL - 22/1/09

Never forget this: the internet is just a tool. It is what we do with it.

Source: AUSTRALIAN ANTHILL - 21/1/09

And like many who covet their neighbour’s domain, I sit and wait for the day my .com domain becomes available once more. But you can bet l sleep better having already secured my domain, and variations of it, in .com.au.

Source: AUSTRALIAN ANTHILL - 20/1/09

Companies who capture clickstream data from their web site can dip into the resulting database for insights into their potential customers. They know who visits their site and why they do so.

Source: AFR - 15/1/09

If you are looking for people, you’d best look online. In just one month 123 million people access social networking site Facebook - more than 20 million of them from Asia Pacific.

Source: AFR - 14/1/09