The online real estate classified market shows no sign of succumbing to the advertising slow-down, according to REA Group chief Greg Ellis, who says the company expects to maintain revenue growth of about 50 percent this financial year.
Source: THE AUSTRALIAN - 1/12/08
Web 2.0 applications have a distinct advantage - interactivity. With these applications, content creation is no longer a one way exercise but, instead, barriers are broken down between information producers and consumers and online communities through wikis, blogs and social networking websites.
Source: THE AUSTRALIAN - 28/11/08
Facebook has a lot to prove with the new ad format, which it began quietly testing in August and started making available to all advertisers this month.
Source: THE AUSTRALIAN - 27/11/08
But now that Hollywood has trapped Australia’s ISPs with this copyright infringement lawsuit, it’s hard to see how the ISPs will ever be able to agree to our revolutionary anti-porn filters without a fight.
Source: AFR - 26/11/08
“Our jurisdiction is to come up with ideas to promote the Google brand - initiatives, projects, ideas, whatever it may be to help people stay in love with the Google brand,” he says. [Stuart Smith - strategic planning director of Google's Creative Lab]
Source: THE AUSTRALIAN - 24/11/08
Advertisers found more than $100 million in new money across all forms of internet advertising - including search, directories and classifieds, as well as general advertising - to invest $450 million for the quarter.
Source: THE AUSTRALIAN - 21/11/08
We reported on the white space debate a few weeks ago. To recap: white space is the unused radio frequency bandwidth found between TV channels.
Source: AFR - 20/11/08
The long tail theory, you may recall, is the one espoused by Wired magazine editor Chris Anderson in 2004, predicting (among other things) that mainstream media outlets such as Fairfax (which pays the Digital Life Labs’ bills) would eventually be swamped by millions upon millions of bloggers, each of whom might have only a tiny market share, but who collectively would dominate the market, owning more market share that the big publishers and broadcasters.
Source: AFR - 19/11/08
We never thought we’d class a web browser as a utility, but freeware Firefox has changed our thinking. Version 3.1 released in beta last month is fast and agile, making Internet Explorer look cumbersome indeed.
Source: AFR - 18/11/08
Thanks to the global financial meltdown, Microsoft will be hawking its new versions of Windows - and the ecosystem it hopes to surround them with - to IT chiefs who are now in a very different frame of mind.
Source: AFR - 17/11/08