“Most marketers are still very enthusiastic about online advertising and some of our clients are telling us to spend 15 to 20 percent of their total ad budgets online this year”. [Anne Parsons, chief executive of media agency, MediaCom.]
Source: AFR - 31/7/08
The use of automatic commands on websites. “Employing it as a practice to inflate your [page view] numbers is a fool’s game. The biggest risk is annoying your users. It’s quite a short term fix” says Yahoo!7 consumers insights manager, Jennifer Reddington.
Source: AFR - 29/7/08
A new internet industry code of practice has been added to recent classification and censorship laws that the billion dollar a year adult entertainment industry claims are driving online porn operations off-shore, beyond the reach of its own efforts at self-regulation.
Source: AFR - 25/7/08
DMG Radio will ramp up its investment in websites and other “new” media products as part of a strategy to move beyond the radio industry and turn itself into a “multimedia” company.
Source: AFR - 22/07/08
MySpace users will soon have an easier time getting their social networking fix as the site reshapes itself to work better on next generation mobile phones that allow users to experience the web in much the same way as they would at home.
Locally Gartner predicts Australian businesses and consumers will spend $US148.4 million on technology to lock down [secure from attack] their computers in 2008 - a figure that will have risen to more than $US200 million come 2012.
Online jobs ad company Seek has teamed up with investment bank Macquarie Group, paying a combined $US105 million ($109 million) to buy a large chunk of the unprofitable Chinese online employment advertsing business Zhaopin.
Source: AFR - 11/7/08