Internet Marketing & Social Media Training for Professionals

Social networking site MySpace has launched its program for letting users quickly share their personal profiles on sites operated by Yahoo!, eBay and others.

Source: AFR - 30/6/08

The share of global advertising expenditure captured by the internet, mobile phone, and gaming media will rise from 11 per cent in 2007 to 15 per cent next year, according to a new report from media agency consortium Group M.

Source: AFR - 30/6/08

Salmat sank $10 million into the development and initial marketing of Lasoo and a companion product called the “dynamic catalogue”, which produces online versions of retailers’ print catalogues. In addition to selling the dynamic catalogue, Salmat charges a listing fee for each offer retailers run on the Lasoo site.

Source: AFR - 30/6/08

The research [into the different ways consumers were using Vegemite] included a three month online study by New York based IBM Global Research Institute. It scanned more than 1.5 billion posts on blogs and social networking sites across 38 languages for mentions of Vegemite.

Source: AFR - 30/608

“As a customer they need to get their act together” - Craig Pontey, Ray White Double Bay, commenting on realestate.com.au’s upgrade of their servers which resulted in 16.6% of email leads going missing.

Source: AFR - 25/6/08

Facebook accounted for a 41.88 per cent share of Australian visits to the 40 most popular social networking sites during May this year, leaving MySapce in the dust with 39.59 per cent, according to Hitwise.

Source: AFR - 24/6/08

“We really need [audience measurement] analysis which shows behaviour against different digital media channels, including mobile, email, social networking, search and video.”

Source: Rowan Avis, AFR - 23/6/08

“People have more access to critiques of brands, mainly via the Internet, and companies have less control over the information being spread about their brands.”

Source: Wayde Bull, AFR - 23/6/08

Life is not easy for advertising agency executives. They face growing
competition from management consultants and myriad specialist
marketing firms. They are struggling to find their place in the
digital media world. And their revenue and margins are underconstant pressure.

Source: AFR - 23/6/08

“Facebook is more of a directory. People come to MySpace and stay 30, 40, 50% longer than on Facebook. And it is a real social network. People go there to look for people with common interests rather than to send a message to people they know.” - Rupourt Murdoch

Source: Digital Media Newsletter - 20/6/08