Virtual Reality
The business community may eventually work out ways to leverage virtual realities as another sales and marketing channel, but the interaction will need to represent a fair value swap, i.e. mutual engagement, dialogue & community participation as opposed to old school push marketing.
Virtual reality platforms will increasingly provide the business community with short-run opportunities over & above those of sales or branding. Utilitarian applications such as real-time collaboration, virtual meetings, training, event simulations and 3D mock-ups should bring virtual realities into mainstream acceptance as a utility - long before the marketing department will make any sense of them.
Second Life
Second Life (SL) is a 3D virtual reality created by San Francisco based Linden Labs. It's not a game - there are no objectives as such, or rules. Real life participants are represented by motional avatars - electronic alter egos - that can walk, fly, build, buy & sell with real money, physically interact, and communicate with other avatars (people) via text, IM or speech. It's interesting, but not everybody's cup of chai.
Watch Video:
A spin through 2 Sticks Digital Marketing's former
Second Life corporate premises.
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