Online Newsrooms
Online media rooms play an important role within any modern website, guiding visitors to an organisation's outward facing voice: this is what we're doing, thinking, planning, our news, our achievements, our events, our industry, our findings, our position. The stakeholder groups who typically benefit the most from the information and resources found within a media room are journalists, investors, potential employees and even current staff.
A well structured media room also serves an effective search engine optimisation technique by creating a space within a website where keyword rich content has a logical place to sit.
Media Rooms may house all of some of the following informational streams:
- Media releases (text and video)
- Podcasts
- Blogs
- Events
- Accreditations
- Awards
- Corporate Relations
- Industry reports & whitepapers
Media rooms can be further enhanced by embedding a RSS feed facility, allowing new information to be automatically pushed out to subscribers as it's posted.
View a breakdown example of an online media release.
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