Google Analytics
More free, great software from Google, and an essential tool for any marketer's kit. Without some form of analytics installed onto your website, you're flying blind; the inability to precisely measure, compare and adjust settings accordingly will compromise any digital marketing initiative. The hard numbers should drive your decision making around the performance of any campaign or change to your website - not gut feelings or hunches.
Google Analytics has a range of simple, yet powerful features which make the task of collecting and analysing data a straightforward process:
- Customised dashboard views
- Multiple top level activity perspectives: visitors, traffic sources or content
- Time-frame comparisons
- Data exports in multiple formats: pdf, xml, csv, or tsv
- Auto-reporting via email attachments: daily, weekly or monthly
Some of the more sophisticated features include:
- Traffic filters
- Conversion goal tracking
- Split A/B & multivariate testing (Google Optimiser)
- Geolocation visualisation map overlay
- Click data website overlay
Want to Know More? Attend a NET:101 Internet Marketing & Social Media Workshop.
